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The cost of creativity: balancing innovation with commercial success

Ask a game industry veteran a tricky question, you’ll get an interesting answer. That’s what we found when we gathered three multiplayer game development experts to share their stories and wisdom about how studios can balance their creative ambitions with commercial needs.

Manuel Karg, CEO of Improbable’s hosting specialists zeuz, met with Keith Warner, CEO of New World Interactive, Aaryn Flynn, ex BioWare general manager, now head of Improbable Canada, and Patrick Rose, ex Bandai Namco strategist, now game analyst and speaker, to talk about making great games while making a profit. Watch now: